I’ve been in the design industry over +4 years creating meaninful projects and experiences that help rethink, redesign, explore and improve people’s lives.
I have worked on +30 projects from various industries, helping them design meaningful and visually impactful products and experiences.
Each project is different. Every problem or need requires a new approach, but the process never changes. Here is how i tackle each design challenge.
The first step is to understand the client requirements and goals, define the problem or design challenge to be adressed and align the project goals with the business goals. Empathy is key in this stage as well as keeping in mind a human-centered -approach.
This is the time to observe, investigate, collect and gather all the information needed aout the user, the context and the market for the project. Then comes the analysis of the observations and data and later synthesize them and define the main insights to solve the problem.
Now, we’re ready to brainstorm and generate all kinds of ideas using different tools and methods. This is when I start thinking “outside of the box” and looking for alternative ways to view the problem and identify innovative solutions.
Turning an idea into reality is one of my favorite stages of the design process. This is where I put my hands on track to create and prototype the best possible solution for the project. Mostly this could involve storyboards, wireframes and lots of sketching.
Another key step of my design process is to test the prototype or get feedback from target users about the design solution. With these results, we can redefine the problem, improve, refine and add features to the solution.
